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The current system is the problem
I used to work for a bra mfg but anyone who has shopped for a bra already knows this...
Just because the tag says 34C, doesn't mean the bra is going to fit all 34C's.That's because of different shapes.
Which means a needing a 34C has to try on a lot of 34C's until she finds the right 34C that fits her shape.
This is precisely what the new system seeks to fix.
I'm not loving the new system and kit idea....but it's definitely an idea on the right track.